I AM a nonbeliever of TV commercials. I actually don’t appreciate products which are sold via well-thought-of tag lines and flawless models. It doesn’t mean though that I don’t respect people who work in advertising firms. Truth of the matter is I respect their work, which stems from a series of brainstorms practically held nightly, grueling hours of working on a campaign to perfection and a convincing power that has been proven effective in order to get the client’s nod.
I really have high respects for advertising folks since my father used to work as a creative director for various advertising agencies in the country. As early as grade school, he has shared with me all the deceiving tactics of advertising but despite that, I still managed to see the reason to respect people who move in this industry.
But now, I abhor TV commercials! I refuse to admit that I fell victim to a TV ad but it happened last weekend. While shopping for baby stuff, my husband and I stumbled on this well-known diaper brand, Pampers Comfort. It’s famous right? I could hardly count the moms out there who use this brand of diaper on their babies. Though I’ve never tried it on my baby yet, my Switee and I agreed to buy it since we wanted to try another brand that is cheaper in price but still made of good quality. Besides, the product’s TV ad said it has an extra layer which prevents leaking. More than that, I have to admit the line “Save P16” visible on the product’s label is what really caught me. It is, indeed, a lot cheaper than my little girl’s usual diaper brand.
We were happy after having purchased a pack of 12 only to realize later in the evening that this Pampers Comfort was a fake. See, we had to constantly change Sonnet’s nappy after an hour and a half! Ok, two hours then but that’s still too much. My Sonnet woke up crying, pointing to her nappy and when I touched her behind she was soaking in her own urine. This has never happened before when she was still using the former brand (which is Drypers, by the way. I have the freedom and pride to mention it because it didn’t cause us any trouble).
Sonnet consumed a total of five pieces of Pampers overnight. Is that reasonable or nuts? At noon the following day, my husband passed by my office and told me to buy a set of diapers before going home because there’s only one piece of Pampers left in Sonnet’s drawer.
What fool am I. We may have bought this Pamper’s Comfort for P78 and saved on P16 but since it was consumed in just one day, then that means we spent more. I realized, we were fooled by the product and its TV ad. I know advertising is just like any business but I do hope those in this field could be more considerate of the welfare of consumers out there.
I have actually recorded in my notebook the number of times I’ve changed Sonnet’s nappies that fateful Sunday evening. I can’t believe the wise and thrifty me was fooled by a product of poor quality. Now, I trust the words of my father that people who say they are satisfied with a product of poor quality are just trying to console themselves because they know in their hearts that they’ve spent on trash.