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The Importance of Customer Journey Planning

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Quick ways to plan your customer journey.

One of the most important yet often overlooked pieces to consider with your eCommerce business is planning the journey that you want your customer to take.

Too many businesses get caught up on working in the business than optimising and working on the business.

That leads to the question, do you know the journey that you would like your customers to take? Or perhaps more importantly do you know the journey that your customers actually are taking?

Source: The Importance of Customer Journey Planning