Quick ways to plan your customer journey.
One of the most important yet often overlooked pieces to consider with your eCommerce business is planning the journey that you want your customer to take.
Too many businesses get caught up on working in the business than optimising and working on the business.
That leads to the question, do you know the journey that you would like your customers to take? Or perhaps more importantly do you know the journey that your customers actually are taking?
Like the epicarp of some fruits, there are people that appear soft on the outside but are actually tough on the inside.
Having a gentle if not harmless appearance has its advantages.
No need to argue on that premise; you can base it on personal experience or observation.
In a roomful of people where only two seats are available, would you sit next to a person who’s kind of suspicious rather than one who looks pleasant and innocent?
Genuine happiness at work cannot be conveyed in words. It goes beyond what one feels when he receives his pay cheque, when a coveted project falls into his lap, or when he gets a new title.
Happiness that stems from these events, and others similar to them, eventually wanes, I noticed.
Ice cream is delicious when eaten fresh — not fresh from a bucket or can, but freshly made just for a single cup.
My sweet Sonnet had been to the Ice Cream Laboratory last week to try its heavenly ice cream formula called Death by Chocolate.
How many times has your doctor told you to “Boost your immune system by taking vitamin C, eating fruits and vegetables, drinking lots of water, and sleeping early”? I bet you don’t remember.
My doctor, Dr. Tan Ci Shou, gives more specific instructions to his patients to help them regain a strong immune system. He does not simply tell you what most doctors would, as seen in the foregoing paragraph.
Dr. Tan goes to the root of your health problem and cuts it, making sure it never grows back.
On your first visit to his clinic, which you will find at the Fu Yong Mansion in Ongpin, Binondo, Dr. Tan will check your tongue and pulse without using multiple medical apparatus. He only uses a tiny flashlight to get a clear view of your tongue. Once he’s done, he already knows what’s wrong with you.
WHAT DOES A MOTHER DO when her daughter wants something badly? Half the time, I give in to my Sonnet’s desires because they are not usually toys or other material possession.
My daughter just wants a new experience every time. Here’s one that I’m writing about.
On the day I told Sonnet that my friend has invited me to watch her fashion show that was aptly entitled “Strange Beauty”, as it features fashion models garbed in beautiful eccentric outfits made of Japanese paper, Sonnet got so excited. The word Japanese did it again! Since becoming a Dragon Ball Z fan, Sonnet has been very passionate about Japanese artists, programs and fashion. Her ultimate dream is to go to Japan someday so that she can learn the Japanese culture.
With Sonnet in tow, I went to SM Megamall yesterday to watch “Strange Beauty”, which was organized by Sinag Arts Foundation, Inc. in collaboration with SM Supermalls. We arrived three hours earlier than the show’s schedule, so Sonnet and I decided to while away the time as we went around in search of something interesting.
Speculoos may not seem to be the right word to attract foodies, as it sounds more like a science terminology. The truth is that it’s a delicious spread that recently made its entry to major supermarkets in the Philippines.
Many of us grew up on peanut butter. This yummy gooey cream is after all perfect for breakfast, snacks and dessert; until Speculoos came along.
A week before Christmas my husband and I were busy preparing for our first Christmas bazaar. The idea of putting out our wares, and displaying them for all to see and buy, gave us an exhilarating feeling!
Our T-shirt printing business focuses primarily on individuals and small companies that require customized shirts in bulk. Our negotiation with clients oftentimes takes place on the phone or Skype; sometimes our favorite patrons come to visit us (thank you for always dropping by Mama and Papa!).
The day my cousin asked me if I wanted to display some nice shirts in her Christmas booth, for she won’t be able to sell her famous organic oils due to her taping schedule for a new TV show, I felt excited and nervous at the same time.
Photo by Jef Valdez
Sometimes, a picture is all that you need to get the message of a story. I prefer not to write anything about the one above so that you can create your own plot. Why is the grandmother staring at her granddaughter as the latter takes a bite on her Big Mac?
On the subject of health, organic products do not only refer to food but to everything you apply on your body.
After removing processed meat, palm oil, white bread, and sodium from my diet last year, I stopped using the cortisone cream, clobetasol anti-inflammatory cream, and hydrating lotions that were prescribed by my dermatologist. I cleared all of these out of my bathroom because they are useless.
Physiogel, Cetaphil, Atopiclair, name any anti eczema product and I’ll tell you point-blank that I’ve tried that brand already; unfortunately none of them has worked for me.
What worked for me are organic oils that were made from pure plant extractions. These are Planet Noah’s Oasis Soothing Baby Oil and Itcho’s Oil from All Organics. I am skeptical about trying new skin products because of my skin’s sensitivity. Although I instantly liked what’s written on the label of Oasis, I didn’t want to wind up regretting buying it.
Sonnet's Haven 